The reality in business and life in general is that anything that is profitable and is worth gaining always demand a high level of effort. Salvation is offered to us for free, paid for by an expensive price and huge effort by Jesus and because of this free offer many often think that it does not demand any effort on their part to secure the gift or to be benefited by it. The same can be said in business lines, when entry into a line of business is easy and the probability of success seems great with little effort, this causes more people to get involve, which water down the profitability (too much on the market), hence no one makes money. Another example a healthy body, if it was so easy to maintain or gain, everybody would have one. As you start out on your goals remember that they are worth a serious effort, if they are worthwhile goals.
Luke 13:23 Then said one unto him, Lord, are there few that be saved? And he said unto them, 13:24 Strive to enter in at the strait gate: for many, I say unto you, will seek to enter in, and shall not be able.